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by Chip and Dan Heath
My thoughts: This was a great reminder of concepts that you think you know already. Basically, keep to the simple and memorable.
I read it in Summer 2008.
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by Geoff Livington with Brian Solis
My thoughts: This was the launching point for me with social media, especially its relationship with PR. Geoff's blog and influence in the PR community are well-known for good reason.
I read it in Spring 2008.
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by Steven D. Levitt & Stephen J. Dubner
My thoughts: This is a fascinating look at the invisible lines that connect variables in life from the perspective of a "rogue economist." I am interested in economics, but not unusually so, and this made for a very interesting read.
I read it in Spring 2006.
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